Group 2

collages

concepts

double bubble concept

"Coming together outside"

(New ideas for new celebrations)

concepts -->

What do you need for a celebration?

P
E
O
P
L
E

FOOD

SUN

D
R
I
N
K
S

CHATTING

C
O
R
O
N
A

C
I
R
C
L
E
S

PLACE/PARK
GOOD ATMOSPHERE
GAMES
DISTANCE
LAUGHTER
SOME NATURE
BRIGHT SUN LIGHT
BRIGHT COLOURS
UNCOMFORTABLE SEATING
HAVING SOMETHING TO DO
FORGETTING ABOUT DAILY LIFE FOR A MIN
CHOCOLATE MELTING
BEERS WARMING UP, BLEHHH
POOP ON THE GRASS
CARDS FLYING AWAY
DRINKS FALLING OVER, NO HOLDER
WAY TOO MUCH ON PHONES
WANTING TO MAKE NEW FRIENDS BUT CORONA AND UNCOMFORTABLE/HOW?
WHEN GRASS WET, WET BUM
NO GARBAGE BIN IN SIGHT

MUSIC

VIBES

CELEBRATING THE PEOPLE AROUND YOU, NICE WEATHER, FOOD, VIBEY MUSIC.
CELEBRATING THE PRESENT

trashbag concept -->

Why do bubble wands have ridges?

I'm fairly sure that the ridges exist to hold an inventory of liquid. A simple way to argue this is to note that the ridged loop has a much larger total surface area. However, I'm sure there are more complicated physics with the ridged surfaces. Since it helps brace the liquid within a ridge, it's sure to hang on to more water than what a flat surface of equivalent area would.

I presuming that these somehow make the bubble creation process "better" (where "better" may need to be defined)

Indeed, this shouldn't obviously affect the propensity of the loop to fill with a membrane after dipping in water. My poor recollection of playing with these somewhat confirms that. If you dip the thing in water, then at the moment you retrieve it, both loops are likely to have a membrane over them.

Blowing into the loop, producing bigger bubbles, is where the obvious benefit is. In this process, the flat circle transforms into a larger partial sphere (and then a full sphere). That means that the surface tension energy within the free membrane has increased. Comparatively, the liquid within the ridges are at a lower energy state, and as such, it flows into the free membrane. Physically this is justifiable on the basis of natural system's tendency to minimize energy.

So if you want larger bubbles, you need more/deeper ridges. This doesn't have much to do with the propensity of the liquid to "catch", forming the basic membrane within the loop. But as the bubble grows, it sucks liquid from the ridged area. The less liquid you have to create the bubble with, the thinner its walls will be. The thinner its walls are, the more surface tension it has per mass, and thus, the greater the influence of destructive forces will be, and the greater the relative impact of external perturbations.

More/deeper ridges --> larger bubbles

HEMA concepts v.1

customer journey

Version 1

We need a user test, to convince HEMA of the fact that out product would be needed and bought. (survey?)

Where do you start your journey, form the moment they are in HEMA or from the moment you see the weather, and does it have to more specific for the product, so what happens while using it? or more the story around it?

I think we totally did it wrong, watches multiple videos about customer journeys, alle very different, adapted to the company or product

Do we have enough information/research to make this?

Full on persona? or just idea of a person in mind

Feedback:
- i didnt know that i wamted it but now i suddenly need it, this kind of product. So follow up is a very important part of the journey.
- where does it lay in the aisle? close to the champagne?
- How much are people into buying special glasses for champagne or bubbles, who's the target group and how will they react on the product.
- do people also see it from an ad.

Feedback:
- the trashbag should look very interesting and special to attract peoples attention, like is said in the customers journey
- how practical is it?
- recycable paper bag?
- how do we still make the folds work without them totally creasing.
- boc 'n roll, look into other sustainable options.

trashbag concept

Midterm presentation

- material research
- form research (prototyping)
- customer-use research (customer journey) (booklet?) (making it trendy)
- practical side (washable?, disposable? Can it be taken apart?)
- video, advertisement

- Pricing
- Advertising
- Photoshoot
- Testing the product (different weights etc.)
- Packaging
- booklet about environment and little "how to recylce" guide.

Steps:
1. research + prototyping
2. customer use research (also already partly done while prototyping)
3. packaging (+guide/manual)
4. advertisement
5. presentation
We have to wait on the exact deliverables

Research

Presentation needs to tackle these questions:

- Why is our product future proof?
- A CLEAR process, that's hard, what to show what not to show?

To do:

Hands on research in the park - What garbage do we produce after having a picknick?

At Kralingse bos, Rotterdam, they're already doing a good job at making people aware of keeping the park clean. Also recycling the BBQ charcoals is a step forward.